Give for Graduation

The Watch that Wears the Purple

There is no more appropriate graduation gift than a South Bend Watch.

Its dependable accuracy, its handsome appearance and its high quality will quickly make it a possession prized because of its usefulness as well as for its association with one of the greatest events of a lifetime.

You can easily distinguish South Bend Watches in good jewelers' windows and show cases by their identifying bands of Purple Ribbon. Made in several models and different sizes. The price range of $16 to $100 offers such a variety from which to choose that your satisfaction is assured.

Ask to see the new 19 jewel Extra-Thin model. It offers several unique features never before offered in a watch selling at $27.50.

We will gladly send our catalog to any address requested

SOUTH BEND WATCH COMPANY

85 STUDEBAKER STREET, SOUTH BEND, INDIANA

"Mention the Geographic -- It identifies you."

The "Chesterfield" Extra-Thin Watch for Gentlemen.