South Bend Watch on the Way to the North Pole

Ad from McClure's -The Marketplace of the World.

A dash of more than a thousand miles in an airship over bleak and frozen arctic wastes; a change from summer heat to bitter cold ; exposure to every variation of temperature, position and altitude and the jars and jolts inseparable from cramped quarters, -- Here is a test of timekeeping that in the opinion of Walter Hellman can be met by just one watch -- The South Bend Watch.

A dash of more than a thousand miles in an airship over bleak and frozen arctic wastes; a change from summer heat to bitter cold; exposure to every variation of temperature, position and altitude and the jars and jolts inseparable from cramped quarters, -- Here is a test of timekeeping that in the opinion of Walter Wellman can be met by just one watch -- The South Bend Watch.

After careful investigation, every man of the five composing the Wellman airship expedition to the north pole, the most remarkable expedition in the history of arctic exploration, has been equipped with a South Bend Watch.

They are the invariable selection of all who require extreme accuracy under even the most adverse conditions. And because every South Bend Watch is so made and tested as to be accurate under strains that other watches might not meet, it is the best watch for you, for ordinary everyday use. A watch that will keep time frozen in ice or boiled in water is not likely to vary under any treatment it will receive at your hands.

Every adjusted South Bend Watch before it is sent out to your jeweler, is baked in an oven heated to 100 degrees Fahrenheit and kept for hours in a refrigerator at freezing point. It must keep perfect time in every position and not be affected by the jars and jolts of railway trains, horseback riding, automobiling, etc. We guarantee them to be satisfactory time-keepers.

South Bend Watches are sold only by reliable jewel-ers. You can get them nowhere else. If your jeweler does not sell them, send us his name and we will mail you an interesting book, "How Good Watches are Made" and also a little device illustrating the manner in which our watches adjust themselves to every temperature.

SOUTH BEND WATCH CO., Dept. 60, South Bend, Ind.