The Watch with the Purple Ribbon - Chesterfield

As soon as your jeweler shows you the Watch with the Purple Ribbon, you will detect a nicety of finish and a beauty of design which tell of skilful workmanship and high manufacturing standards. And the experienced jeweler will confirm your own favorable opinion.

The Chesterfield Extra-Thin models are particularly noteworthy examples of how modern watch experts may combine beauty and thinness with the year-in year-out accuracy which exacting watch owners demand. Prices range from $20.00 to $125.

See these watches of style and accuracy at your jeweler's and let us send you "A Book of Beautiful Watches."

South Bend Watch Company, 23 Studebaker St., South Bend, Ind.