The Purple Ribbon

The Purple Ribbon around a South Bend Watch distinguishes it from all other watches. This ribbon is a reminder which says to you every time you see it: This is a watch you will be proud to own because the beauty of its design, its lifetime accuracy and its high quality give it such distinction.

These watches are made in various models, sizes and styles with a price range from $16.00 to $100.00.

The new 19 jewel Extra-Thin model at $27.50 possesses features never before offered in any watch of this price.

South Bend Watch Company

83 Studebaker Street

South Bend, Indiana