The Watch with the Purple Ribbon

No need to hurry, worry or doubt when you time your goings and comings with the watch that wears the purple.

South Bend Watches insure you dependable *second time"; combining lasting aceuracy with striking beauty of design and finish. Models to suit every desire, prices ranging from $16 to $125. The new 19 Jewel Extra-Thin model at $27.50 sets a new standard of value for watches at that price. See it at your jeweler's. An interesting descriptive watch booklet on request.

SOUTH BEND WATCH COMPANY

2011 STUDEBAKER STREET

SOUTH BEND, INDIANA